This morning as I was walking in to work, I saw a new downtown billboard:
I chuckled out loud at the sentiment, then saw a website beneath the bold message:
Intrigued by the cheekiness of the ad, when I got to my desk in the office (at 6:47 am, I might add), I opened a web browser and typed the url – and arrived at a very clever website:
A marketing campaign for cat litter! And an effective one at that. Had I seen some image of cats and their poo box on that big billboard, I would have ignored it. I don’t have cats, so I don’t care about cat litter. But the smart humor of the simple billboard statement, coupled with the somewhat mysterious (or at least un-obvious [yet easy-to-remember]) web address, nudged me to dig deeper into the whole “nomorepu” concept – and actually pay attention to the ad. Very smart strategy! And a fun one, too. I’m impressed.
Later in the day I was walking to a building a few blocks away from the office, when I encountered this sign in a store window:
Not only is it a great message, but it seemed to compliment the experience from this morning’s ad rather nicely.
At the end of the day I made my way back to my car (where I again smiled at the billboard from this morning), pulled out of the parking ramp, and found myself immediately behind this vehicle:
This license plate looks like a standard number-alpha government issue instead of a custom/vanity plate – which makes it all the more wonderful to me. A trifecta of terrific messages today.