The signs say…

This morning as I was walking in to work, I saw a new downtown billboard:

I chuckled out loud at the sentiment, then saw a website beneath the bold message:

Intrigued by the cheekiness of the ad, when I got to my desk in the office (at 6:47 am, I might add), I opened a web browser and typed the url – and arrived at a very clever website:

A marketing campaign for cat litter!  And an effective one at that.  Had I seen some image of cats and their poo box on that big billboard, I would have ignored it.  I don’t have cats, so I don’t care about cat litter.  But the smart humor of the simple billboard statement, coupled with the somewhat mysterious (or at least un-obvious [yet easy-to-remember]) web address, nudged me to dig deeper into the whole “nomorepu” concept – and actually pay attention to the ad.  Very smart strategy!  And a fun one, too.  I’m impressed.

Later in the day I was walking to a building a few blocks away from the office, when I encountered this sign in a store window:

Not only is it a great message, but it seemed to compliment the experience from this morning’s ad rather nicely.

At the end of the day I made my way back to my car (where I again smiled at the billboard from this morning), pulled out of the parking ramp, and found myself immediately behind this vehicle:

To my well-wisher, my dad, and anyone else who may be concerned to see a picture taken from the road: Please notice that this vehicle’s brake lights are on – we are both at a full and complete stop. 😉

This license plate looks like a standard number-alpha government issue instead of a custom/vanity plate – which makes it all the more wonderful to me.  A trifecta of terrific messages today.


About Stef

A "serious" gal who is trying to remember to lighten up and smile.
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16 Responses to The signs say…

  1. Touch2Touch says:

    Only you, Stef! Only you —
    The Smile, Kiddo karma still casts its loving aura around you!
    So nice to get to share in the warmth.


  2. TheeUnseen says:

    Nothing but pure awesomeness in ones day. That would make even me smile. 🙂


  3. rutheh says:

    A perfect day! 😃


  4. Haha, great encounters today! I can’t believe a cat litter company would take up a whole billboard, but it’s a great way to drive traffic to their website and have people (like you) talking about it. I love that sign in the window. Some stores could use more of that.


    • Stef says:

      The advertising market in the metro area is pretty competitive, so to be noticed, one has to be both clever and bold. I think the folks at Tidy Cat did just that. 🙂


  5. I love the no whining sign. I have several of those in my classroom, all a little different, but with the same message. No whining, but smiling required. 🙂


    • Stef says:

      I love that you have similar signs in your classroom! I thought that sign was great for the message, but also for the fun colors and designs. It feels like a big ol’ smile to me. 🙂


  6. Just out of interest, why are you at your desk at such an unearthly hour? Do you finish earlier if you start earlier?


    • Stef says:

      I do leave the office earlier because I start earlier. Most of my peers arrive around 8 am – so the hour of “alone time” allows me to ease in to the day versus be thrust into it head-first. And, rush hour traffic is a LOT lighter when I travel at non-peak times.


  7. narami says:

    I want one of those signs in my office. And that license plate! 🙂


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