The signs say…

This morning as I was walking in to work, I saw a new downtown billboard:

I chuckled out loud at the sentiment, then saw a website beneath the bold message:

Intrigued by the cheekiness of the ad, when I got to my desk in the office (at 6:47 am, I might add), I opened a web browser and typed the url – and arrived at a very clever website:

A marketing campaign for cat litter!  And an effective one at that.  Had I seen some image of cats and their poo box on that big billboard, I would have ignored it.  I don’t have cats, so I don’t care about cat litter.  But the smart humor of the simple billboard statement, coupled with the somewhat mysterious (or at least un-obvious [yet easy-to-remember]) web address, nudged me to dig deeper into the whole “nomorepu” concept – and actually pay attention to the ad.  Very smart strategy!  And a fun one, too.  I’m impressed.

Later in the day I was walking to a building a few blocks away from the office, when I encountered this sign in a store window:

Not only is it a great message, but it seemed to compliment the experience from this morning’s ad rather nicely.

At the end of the day I made my way back to my car (where I again smiled at the billboard from this morning), pulled out of the parking ramp, and found myself immediately behind this vehicle:

To my well-wisher, my dad, and anyone else who may be concerned to see a picture taken from the road: Please notice that this vehicle’s brake lights are on – we are both at a full and complete stop. 😉

This license plate looks like a standard number-alpha government issue instead of a custom/vanity plate – which makes it all the more wonderful to me.  A trifecta of terrific messages today.

Stef